Since 1996, the Existing Industry and Business (EIB) Division of the Mississippi Development Authority has hosted the Mississippi Market Wholesale Show, an event designed to bring Mississippi business owners and artisans together with buyers from around the region. The concept behind the wholesale market is to help budding entrepreneurs introduce their products, and increase business and sales for all participating vendors. The market is not open to the general public; it is strictly for credentialed retail buyers and Mississippi-based businesses showcasing their Mississippi-made products.
MDA assists up-and-coming businesses with other essential aspects required for successfully marketing a business. Year round, one-on-one assistance is provided through the Entrepreneur Center at MDA on financing, packaging, labeling, staffing and cash flow. Each spring, prior to the show, a full day workshop is held for registered exhibitors to learn how to set up booths and price their items for wholesale.