NRF is the world’s largest retail trade association, representing retailers from the United States and more than 45 countries. Our mission is to advance the interests of the retail industry through advocacy, communications and education.
NRFrepresents discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and Internet retailers. Retail is the nation’s largest private sector employer, supporting one in four U.S. jobs – 42 million working Americans. Contributing $2.6 trillion to annual GDP, retail is a daily barometer for the nation’s economy.
NRF's Annual Convention & EXPO earned the nickname "Retail's BIG Show" years ago and because the name was so appropriate, it stuck. Today, Retail's BIG Show is NRF's flagship event held annually in New York City. The three day event offers unparalleled education, collegial networking with 35,000 of your newest friends, and an enormous EXPO Hall full of technologies and solutions. Even after more than a century - 106 years to be exact - Retail's BIG Show is still the only place where you can see and experience all things Retail because we're always adding new programs and updating others.