With a focus on both traditional and social media across numerous platforms, the conference is designed for campus communications officers and specialists, public and media relations vice presidents, chief communications officers, directors and managers, writers, associate and assistant deans for external relations, and other interested administrators from all colleges, universities, and educational associations.
8:45 a.m. 9:30–10:30 a.m. 9:30–10:30 a.m. 11:00 a.m.–5:30 p.m. 12:30 p.m. 12:30–1:45 p.m. 1:50–2:50 p.m. 2:50–3:15 p.m. 3:15–4:15 p.m. 4:15–5:45 p.m. 6:00–7:30 p.m. ?Check-In for Media Visits and Tours Media Discussions and Newsroom Tours Meet Diverse Editors and Roundtable Breakfast Registration Welcoming Remarks Covering Education in a New Era Concurrent Sessions: New Trends in Digital Media Visual Story-Telling Break Telling the Science Story Then and Now on the Education Beat: Is the Revolution Just Beginning? Cocktail Reception
7:00 a.m.–5:00 p.m. 7:30–8:30 a.m. 8:30 a.m. 8:35–9:45 a.m. 9:45–10:45 a.m. 10:45–11:00 a.m. 11:00 a.m.–12:15 p.m. 12:15–1:45 p.m. 2:00–3:15 p.m. 3:15–3:45 p.m. 3:45–4:00 p.m. 4:00–5:15 p.m. 5:45–7:30 p.m. 7:30 p.m. ?Registration Continental Breakfast Greetings The Business of Higher Education Broadcast News Beverage Break The Art—and Science—of the Perfect Pitch Lunch Coping with Crisis across Diverse Constituencies Public Policy: Negotiating the Election Maze Beverage Break Fresh Perspectives in Education Media Reception and Program at the National Press Club Dine-around Dinners
7:00 a.m.–12:30 p.m. 7:45–9:00 a.m. 9:15–11:15 a.m. 11:15 a.m.–12:30 p.m. ?Registration Continental Breakfast and Roundtable Discussions Meet the Higher Education Press Concurrent Sessions Making News in Tomorrow’s Media World