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Event Contact

8550 W. Bryn Mawr Avenue

Suite 200
Chicago
Illinois  60631

Event Organizer

P2PInstitute


 

Shopper Marketing Conference & Expo

Exhibition Area, sf
Exhibition Hall
Largest Ballroom, sf
Ballroom Seating
Hotels, Rooms
Attendees
2016
2015
2014
2013
2012
2011
Exhibitors
2016
2015
2014
2013
2012
2011
EVENT DATE
Sep 2016
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EVENT

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A three-day conference and trade show event filled with symposiums, seminars, exhibits and awards dedicated to integrating the wide variety of solutions, tools and expertise needed to influence decision-making along the entire path to purchase. Expo is the world's largest and most comprehensive gathering of shopper and retail marketing professionals.

VENUE LOCATION

Donald E. Stephens Convention Center, 5555 N. River Road, Rosemont Illinois,

KEYNOTE SPEAKER

Chris Ann D’Alessandro

N/A

AGENDA

Sep 20   

8:00am to 4:30pm

S1 | E-Commerce: Strategies for Fast Moving Consumer Goods

Symposiums (Tuesday Only)

1:00pm to 4:30pm

S2 | The Shopper Solution: Driving Growth Through Stronger Insights Identification and Activation

Julie Quick

Head of Insights & Strategy

Shoptology

Symposiums (Tuesday Only)

Paige Berrigan

Director, Professional Development

Path to Purchase Institute

Symposiums (Tuesday Only)

S3 | Transform Your Approach to Product Line Reviews — From Adversaries to Win-Win-Win Partnerships

Dave Geren

Director of Strategy

SFW

Symposiums (Tuesday Only)

Ged King

CEO

SFW

Symposiums (Tuesday Only)

Mark Herbek

Founding Partner and Executive Director of Home Improvement Research

Cleveland Research Company

Symposiums (Tuesday Only)

Peter Mitchell

President

SFW

Symposiums (Tuesday Only)

Ryan Neely

Director of Digital

SFW

Symposiums (Tuesday Only)

S4 | Courting Today's Health-Oriented Shopper

Andrew Mandzy

Director of Strategic Insights

Nielsen

Symposiums (Tuesday Only)

Joan Driggs

Editorial Director, Progressive Grocer/Progressive Grocer Independent/Retail Leader

Stagnito Business Information + Edgell Communications

Symposiums (Tuesday Only)

Michael Forhez

Global VP

1WorldSync

Symposiums (Tuesday Only)

Phil Lempert

Owner

SupermarketGuru.com

Symposiums (Tuesday Only)

Sep 21   

W1 | Changing the Menu: Marketing to the Natural and Organic Food Shopper

Brooke Smith

Co-Director

Inmar Center for Brand Excellence

Breakfast Presentations

Jim Hertel

SVP

Willard Bishop, an Inmar Analytics Company

Breakfast Presentations

 

8:00am to 8:45am

A1 | Read Our Lips, er, Minds: What ChapStick Reveals About Our Unconscious Brains

Chuck Meyer?Hanover

Director, Shopper & Category Insights

Pfizer Consumer Healthcare

Insights to Activation

Elliot Savitzky

Managing Director

Forbes Consulting Group a division of Copernicus

Insights to Activation

B1 | A Shopper-Back Approach to Planning

Alison Carbone

Associate Director, Shopper Insights

Mondelez International

Shopper Marketing Best Practices

Bridget Gilbert

Director, Research

Geometry Global

Shopper Marketing Best Practices

Steve McGowan

Director, Shopper Marketing

Mondelez International

Shopper Marketing Best Practices

C1 | Shaping the Path to Purchase to Successfully Launch Innovation: Amopé at Target

Ines Henrich

VP

IN Marketing Services

Collaboration

Megan Frank

Buyer

Target Corp.

Collaboration

Sherry Kerrigan

Shopper Marketing Manager

RB

Collaboration

D1 | Finding Shopper Media Nirvana

Christian Ardito

Sr. Marketing Manager, Soup & Broth Activation

Campbell Soup Co.

Digitally Integrated Solutions

Leah Key

Director, Digital Media

The Mars Agency

Digitally Integrated Solutions

E1 | Connecting with the Next Generation of Homeowners

Brian Priest

SVP, Creative Services

Upshot

Hardware Channel Strategies

Lionel Knight

SVP, Planning

Upshot

Hardware Channel Strategies

F1 | Driving Shopper Engagement with Beacons

Nicole Hutcheson

Director, Shopper Strategy & Innovation

The Coca-Cola Company

Leveraging Mobile

 

9:00am to 10:00am

K1 | Designing the Customer Experience of the Future

Jamie Sohosky

VP, Marketing Customer Experience

Walmart U.S.

Keynotes (Wednesday & Thursday)

 

1:00pm to 1:45pm

A2 | Driving Relevancy through Insights and Collaboration: Mars Chocolate & Wrigley Super Bowl

Lena Lewis

Sr. Shopper Marketing Manager

Wrigley

Insights to Activation

Sheryl Hannam

Shopper Marketing Manager

Mars Chocolate

Insights to Activation

Susan Barkalow

Shopper Marketing Team Lead

Mars Chocolate

Insights to Activation

Elishaa Summers

Shopper Marketing Manager

Mars Chocolate

Insights to Activation

B2 | Building Value with Shopper Platforms

Barry Roberts

Director, Retail Shopper Solutions

Colgate-Palmolive

Shopper Marketing Best Practices

Marie-Agnes Daumas

Director, Shopper Marketing Center of Excellence

Colgate-Palmolive

Shopper Marketing Best Practices

C2 | How Collaboration with Retailers, Industry Partners and Cross-functional Teams Can Lead to Big Ideas

David Alperovich

VP of Technology

IN Marketing Services

Collaboration

David Hargreaves

Chief Client Officer

Snipp Interactive

Collaboration

Michael Pollack

SVP, Digital

News America Marketing

Collaboration

Beth Freeman

Sales Strategy, Shopper Marketing Manager

Heineken USA

Collaboration

D2 | How to Leverage Digital Coupons to Fuel Your Overall Marketing Strategy

Cheryl Black

CEO

YOU Technology

Digitally Integrated Solutions

Donna Zambo

Director, Digital Commerce

Wakefern Food Corp.

Digitally Integrated Solutions

E2 | Ace’s Paint Reinvention: A Successful Store Transformation

John J. Anton

General Manager – Ace Business Unit

The Valspar Corporation

Hardware Channel Strategies

Fred Musnicki

SVP

Niven Marketing

Hardware Channel Strategies

Gregg Morrison

VP, General Manager

TouchPoint360

Hardware Channel Strategies

Jack Burns

Corporate Manager, Store Projects

Ace Hardware Corp.

Hardware Channel Strategies

F2 | The Rise of the Connected Marketer – the Next Frontier of Marketing

Michael Becker

Managing Partner

mCordis, Inc.

Leveraging Mobile

 

2:00pm to 2:45pm

A3 | Start with the Shopper – Driving Sales through Insight-Based Aisle Reinvention

Anne Stephenson

Partner

Explorer Research

Insights to Activation

Shelley Christianson

Sr. Manager, Shopper Insights

The Hershey Co.

Insights to Activation

B3 | Building a Bridge Between Category Management and Marketing Process

Brian DeLong

SVP, Shopper Experience

Catapult Marketing

Shopper Marketing Best Practices

Julian Tan

Sr. Director of Visual Merchandising

Bayer

Shopper Marketing Best Practices

C3 | Facebook, MyWebGrocer, and Albertsons Companies - Open discussion of collaboration to drive immediate and long-term sales through digital content and channels

Brad Robertson

SVP, Digital Marketing Services

MyWebGrocer

Collaboration

Karen Sales

VP, Shopper Marketing

Albertsons Companies

Collaboration

Karl Meinhardt

VP, Social & Digital Marketing

Albertsons Companies

Collaboration

Matty de Castro

Head of Industry, CPG

Facebook

Collaboration

D3 | Improving Shopper Targeting

Anne Martin

Customer Director, Shopper Marketing

Mondelez International

Digitally Integrated Solutions

Mindy Rickert

Customer Director, Shopper Marketing, Value & Convenience Channels

Mondelez International

Digitally Integrated Solutions

Tom Dolan

SVP of Enterprise Sales

MaxPoint Interactive International

Digitally Integrated Solutions

E3 | Virtual Reality, Big Data and Everything You Want to Know About How Your Customers Shop

Beck Besecker

Co?founder & CEO

Marxent

Hardware Channel Strategies

F3 | Insights into Mobile Shopper Marketing

Jason Young

CEO

Crisp

Leveraging Mobile

Debra Eskra

VP, Media COE

IRI

Leveraging Mobile

Haley Rubin

Digital Shopper Media Director

Heineken USA

Leveraging Mobile

 

3:00pm to 3:45pm

A4 | You Don't Have a Consumer Until You Have a Shopper

Joseph Lampertius

Global CEO, Shopper Marketing

Grey Global

Insights to Activation

B4 | The Future of Marketing: Integrating Consumer, Shopper and Trade Plans

Jessica Krauser

Lead Strategist

Syntegrate Consulting

Shopper Marketing Best Practices

Robert Ruijssenaars

Sr. Director, Shopper Marketing

E&J Gallo

Shopper Marketing Best Practices

C4 | Lightning in a Bottle: A Winning Formula for Integrating Sales, Marketing and Retail Partners

Chris Ann D’Alessandro

VP, North American Sales and Customer Marketing

World Kitchen

Collaboration

Jeff Nowak

Founder & Chief Content Officer

Rocket Man Digital

Collaboration

D4 | Finding Growth On the Rapidly Evolving Path to Purchase

Srishti Gupta

President, IRI Media Center of Excellence

IRI

Digitally Integrated Solutions

Robert I. Tomei

President, Consumer & Shopper Marketing

IRI

Digitally Integrated Solutions

E4 | Ten Trends Driving In-Store Conversion

Bill Beck

VP, Brand Marketing, NA

Whirlpool Kitchen Aid

Hardware Channel Strategies

Sarah Davis

SVP, Executive Creative Director

Catapult Marketing

Hardware Channel Strategies

Stacey Rubin

SVP, Account/Strategy

Catapult Marketing

Hardware Channel Strategies

F4 | Online Meets In-Store: Building Your Audience with Gamified Mobile Content and Interactive Coupons

Adam Lavine

CEO & Founder

FunMobility

Leveraging Mobile

 

4:30pm to 6:30pm

Z1 | Design of the Times Awards Reception & Ceremony

Networking (Wednesday & Thursday)

 

5:00pm to 7:30pm

Sep 22   

Z2 | P2P Women of Excellence Awards & Reception

Networking (Wednesday & Thursday)

-

8:00am to 8:45am

G1 | Making Sense in the Performance Economy

James Fraser

General Manager

Hunter Straker

Measurement & ROI

Tiffany Huey

Director, Shopper Marketing

Starbucks

Measurement & ROI

H1 | The Inadequacy of In-Store P-O-P Design

Kelley Thornton

President & CEO

Purchase Point

P-O-P & In-Store Activation

Paul Soldera

Director, Strategy & Research

Purchase Point

P-O-P & In-Store Activation

J1 | Collapsing the Purchase Funnel to Accelerate the Consumer Path from Browse to Buy

Sarah Ortman

Associate Director, National Shopper Marketing

The Clorox Co.

Personalization & Integration

Tiffany Tan Kohler

Associate Director, Marketing Communications

The Clorox Co.

Personalization & Integration

Joe Scartz

Managing Director, Digital Commerce & Integration

TPN

Personalization & Integration

L1 | “Must See” Innovations: A Collection of the Best for 2016

Nick Jones

EVP, Innovation & Growth

Arc Worldwide/Leo Burnett

Trends & Technology

M1 | Driving Center Store Sales and Profits Through Shopper Experience

Ronald Hughes

Sr. Manager, Shopper Strategy & Innovation

The Coca-Cola Company

Solutions for Retailers

N1 | Putting the Value Back into Digital Coupon Redemption with ConAgra’s Snack Pack

Bill Sussman

CEO

Collective Bias

Power of Social

Bob Waibel

Sr. Director, Shopper Marketing

ConAgra Foods

Power of Social

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9:00am to 10:00am

K2 | How a Compelling Integrated Marketing Campaign Can Capture the Hearts and Minds of Your Shoppers and Consumers

Ivan Pollard

SVP, Strategic Marketing

The Coca-Cola Company

Keynotes (Wednesday & Thursday)

Moe Alkemade

GVP, GMM Competitive Convenience

Walgreens

Keynotes (Wednesday & Thursday)

-

1:00pm to 1:45pm

G2 | Align, Aim, Perform and Grow Your Business with Shopper Marketing

David Cardona

Director, Shopper Marketing, Category Advisory & Multi-Cultural Capabilities

The Clorox Co.

Measurement & ROI

Rick Abens

Founder & CEO

Foresight ROI

Measurement & ROI

H2 | Breathing Life back into Brick and Mortar

Frank Jimenez

President

Zoetic Retail

P-O-P & In-Store Activation

David Nolen

Sr. Director, Category Management

The Hershey Company

P-O-P & In-Store Activation

J2 | How Technology Wins Trips and Grows Baskets

Chris Frericks

Client Director

Quotient Technology Inc.

Personalization & Integration

Tyler Beck

Dollar General Customer Team Marketing Manager

Procter & Gamble

Personalization & Integration

L2 | Enhancing Retail Relationships: The Value of Communication and Collaboration Through Virtual Reality Simulations

Brooks Augustine

Chief Customer Officer

InContext Solutions

Trends & Technology

Michael Law

Sr. Director, Customer Strategy & Planning

Edgewell Personal Care

Trends & Technology

M2 | Creating Consistency Amongst Chaos: How Cricket Mastered its Brand Message Across Retail Channels

Scott Swaebe

Director of Merchandising and Store Design

Cricket Wireless

Solutions for Retailers

Sarah Cunningham

Sr. Managing Director, Client Services

TPN

Solutions for Retailers

N2 | Is the Future of Shopping About People or Cookies?

Joseph Dressler

SVP

LiveIntent

Power of Social

Tamara Bedrosian

VP of CPG

Pandora

Power of Social

Andrew Freeman

Sales Strategy and Shopper Marketing Manager

Heineken USA

Power of Social

Brian Wallach

VP, Category Sales Director

AOL

Power of Social

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2:00pm to 2:45pm

G3 | Do Your Mobile Metrics Measure Up?

Chuck Moxley

CMO

4INFO

Measurement & ROI

H3 | Winning In-Store - 8 Habits of Highly Successful Point-of-Sale Programs

Joe Beier

EVP

GfK

P-O-P & In-Store Activation

Sarah Gleason

SVP, Shopper & Retail Strategy

GfK

P-O-P & In-Store Activation

J3 | How to Make Data your Secret Weapon to Drive Sales in a Digital World

Mike McMahon

Head of CPG Shopper Marketing

Oracle Data Cloud

Personalization & Integration

Mike Merna

Head of Brand Strategy - CPG

Oracle Data Cloud

Personalization & Integration

L3 | Making the Cut: Inside the Devil's Cut Virtual Reality Experience

Courtney Stark

Group Account Director

Geometry Global

Trends & Technology

Emily Carpin

Commercial Marketing Director – Bourbon Portfolio

Beam Suntory

Trends & Technology

M3 | Unlocking Growth in the New Retail World – An Industry Leading Panel Discussion

Anne Chambers

CEO

Capre Group

Solutions for Retailers

Chris Almeida

Sr. Director, Shopper Marketing and Experience

CVS Health

Solutions for Retailers

Dale Clark

Sr. Director, Integrated and Retail Excellence

The Hershey Co.

Solutions for Retailers

Geoff Betrus

Sr. Director, Shopper Solutions

Johnson & Johnson

Solutions for Retailers

Greg Brewer

Managing Director, Category Leadership

Nestle-Purina

Solutions for Retailers

Scott Cole

Industry Expert, Strategic Sales and Planning

Capre Group

Solutions for Retailers

N3 | Don’t Let Review Content Go To Waste: Leveraging Syndication to Boost Sales

Ken Bausch

VP, Global Digital Marketing

World Kitchen

Power of Social

Matt Moog

CEO

PowerReviews

Power of Social

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3:00pm to 3:45pm

G4 | Rethinking Customer (Retailer) Segmentation

Tim O’Connor

CEO & Founder

Retail Performance Solutions

Measurement & ROI

H4 | Creativity in Shopper Marketing: A Showcase of Ideas

Janet Barker-Evans

SVP, Executive Creative Director

Epsilon

P-O-P & In-Store Activation

Tim Moore

SVP, Group Creative Director

Epsilon

P-O-P & In-Store Activation

J4 | Do You Believe in a Thing Called Audience Insights?

Jacob Ross

VP of Helix

MediaMath

Personalization & Integration

Rachel Silva

AVP, Marketing

Pep Boys

Personalization & Integration

L4 | Making Shoppers the Hero: Unlocking Virtual Reality Experiences to Win at Retail

Kristin Wesolowski

Director, Integrated Promotions

Kellogg Company

Trends & Technology

Kyle M. Ingram

Group Account Director

The Integer Group

Trends & Technology

M4 | Winning the Week: Improve Your Program Effectiveness by Knowing When to Spend

Dan Kitrell

VP, Account Solutions

Kantar Media

Solutions for Retailers

N4 | Power of The Consumer Voice: How to Transform Reviews into Sales

Aydin Acar

CEO & Co-Founder

Influenster

Power of Social

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