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May 2016


New York Hilton Midtown, 1335 Avenue of the Americas,
New York City,, New York,
Tel: (212) 586-7000

Henry Stewart DAM New York 2016






The Henry Stewart DAM New York, organized by the Henry Stewart Events will take place from 5th May to the 6th May 2016 at the New York Hilton Midtown in New York, United States Of America. The conference will cover areas like transforming your digital assets into engaging customer experiences, how to select (or replace) a digital & media asset management system, essential dam implementation: a new project guide and tool kit, beyond dam: key integration issues.

Agenda +


May 05   
8:00 am Registration & Breakfast - Exhibition Opens Kindly sponsored by: 9:00 am DAM Keynotes Welcome from David Lipsey, Conference Chair Creative Operations Welcome from Kevin Brucato, VP, Creative Operations, Prudential Track Sponsor: 9:10 am Keynote Keynote 9:40 am How to Select (or Replace) a Digital & Media Asset Management System It's about time we stopped asking the unanswerable question: “What is the BEST digital asset management system? Read more ... Speaker: Theresa Regli, Managing Partner & Principal Analyst, Real Story Group Head of Creative Operations - The New ‘Must Have’ Role In increasing numbers successful organizations across all products and services sectors are recognising the importance of ‘creative operations’ –the tools, systems, and methods that maximise the productivity of ‘creative staff’. Read more ... Moderator: Kevin Brucato, VP, Creative Operations, Prudential Panelists: Clair Carter-Ginn, VP, Creative Operations & Studio, MICHAEL KORS Paul Nicholson, SVP Production & Technology, Showtime Networks Inc. Nish Patel, CEO, ConceptShare Inc. Juliana Vail, Director of Creative Operations, Gilt Groupe 10:10 am
May 06   
8:00 am Registration & Breakfast Kindly sponsored by: 9:00 am DAM Roadmap Versatility and the Ability to Keep Pace: The GoPro, Inc. Story Understanding the need for a DAM solution for video production and early implementation gave us the ability to upscale and integrate the system to keep pace with the company's rapid growth. Read more ... Speakers: Sarah Cervinski, Digital Assets Manager, GoPro, Inc. Ian McNemar, Project Manager and Process Analyst, GoPro, Inc. Video & DAM Launching the WWE Network WWE is an integrated media organization and recognized leader in global entertainment. The company creates and delivers original content 52 weeks a year to a global audience. Read more ... Speaker: Tracey Arrowood Shaw, SVP, Network and TV Operations, WWE, Inc. Tales from the Community How Marriott International Met the Challenge What do you do with a deluge of hundreds of thousands of images and usage rights from an indeterminate number of resources worldwide? Read more ... Speaker: Michelle Haas, Director of Digital Assets and Operations, Marriott International 9:40 am How Will DAM Look in 2020? Moderator: David Lipsey, Conference Chair Can Your DAM Do This? Why is the Big Video Workflow so Hard to Manage? DAM systems are known for their ability to ingest virtually any file, add metadata and distribute it. Read more ... Moderator: Dan McGraw, Consultant The PBS Digital Asset Management Journey The Journey: Starting with a small DAM implementation for the Marketing and Communications department, PBS has built on the success (and lessons learned) of that initial implementation to create an enterprise-wide solution that will soon incorporate their full-length programs for broadcast. Read more ... Speaker: Maura McKinley Tull, Senior Director, Digital Asset Management Products, PBS 10:10 am Impossible D(RE)AM: Building a DAM from Scratch and Making it Work Natasha Cholerton-Brown and her team at Bloomberg Media faced a seemingly impossible task: to transform a licensing business with a new front-end vendor product while building their own DAM, all with just a handful of people and dwindling resources. Read more ... Speaker: Natasha Cholerton-Brown, Managing Editor for Visual Media, Bloomberg 10:40 am Refreshments 11:20 am Beyond Metadata From DAM to DAO (Digital Asset Optimization) and Beyond In a world of smart content digital assets should be optimized not just for humans but also for the machine-readable, search-engine readable web. Read more ... Speaker: Mark Davey, President, DAM Foundation, CEO, IQequity Ltd, Consulting Analyst: Real Story Group Leveraging DAM Technology Beyond DAM: Key Integration Issues DAM and MAM systems increasingly cohabit a broader digital engagement technology landscape within the enterprise. Read more ... Speaker: Tony Byrne, Founder, Real Story Group Tales from the Community The Age of Content Marketing: Omni-Channel Marketing and Distributing the Right Information to the Right Person at the Right Time What is going on: To market effectively, companies must view the journey through the consumer’s eyes. Read more ... Speaker: Bryan Cohen, Digital Lead, Promotional Operations, Pfizer 11:50 am Semantics and the Future of Metadata - A Practical Guide The Semantic Web has the potential to transform the way that we use, model, and manage metadata for creative assets. Read more ... Panelists include: Keith Bloomfield-DeWeese, Senior Ontologist, Gannett, Inc. Brian Cross, Director of Content Architecture and Engineering, MacMillan Education Demian Hess, Director, Digital Asset Management and Publishing Solutions, Avalon Consulting, LLC. DAM Idol Moderator: Theresa Regli, Managing Partner & Principal Analyst, Real Story Group Using DAM to Enable Local Marketing JDRF is the leading global organization funding type 1 diabetes (T1D) research. JDRF’s local staff – in more than 100 locations worldwide – is the driving force behind fundraising, advocacy and community engagement. Read more ... Speaker: Michael DeRose, Director, Project Management, JDRF 12:20 pm Cloud-based SaaS DAM on a Global Scale – What We’ve Achieved The achievement: The Polaris Marketing Portal is a cloud-based, SaaS DAM that serves a global audience across 11 brands in more than 50 distinct geographic regions, and has achieved an adoption rate of close to 90% of connected dealers and resellers. Read more ... Speaker: Nikki Nielson, Interactive Marketing Specialist, Polaris Industries 12:50 pm Lunch Kindly sponsored by: 2:20 pm DAM & Corporate Archives DAM & Corporate Archives – A Natural Solution for a Common Need Join Martha Lawrence, Head of Heritage Services for Chick-fil-A, as she discusses the requirements for and benefits of using Digital Asset Management (DAM) as the System of Record for the Archive. Read more ... Speakers: Martha Lawrence, Executive Administrator, Cathy Family Office / Heritage Development, Chick-fil-A, Inc Mindy Carner, Manager, Optimity Advisors Content Monetization Rights Management for Content Companies If your company makes money from content, digital asset management must be accompanied with appropriate rights and royalty management. Read more ... Moderator: Ed Klaris, Managing Director at DeSilva & Phillips, Principal at KlarisIP Panelists include: Tarek E. Fadel, Founder and Chief Executive Officer, FADEL Jeff Schneider, Executive Vice President, Business and Legal Affairs, National Geographic Partners DAMs in the Nonprofit Sector DAMs in the Nonprofit Sector: From Striving to Thriving Nonprofits compete in the same world and vie for the same customers as all other consumer-oriented businesses. Read more ... Session Leader: Douglas Hegley, Director of Media and Technology, Minneapolis Institute of Arts Panelists: Marianne Nouwen, Information Manager, Van Gogh Museum Drs Marianne Peereboom, Project Manager, IT, Van Gogh Museum Julie Shean, Technical Architect, The Metropolitan Museum of Art 2:50 pm The Rise of the Corporate Archive The changing role of the corporate archive – in a digital era How the modern archive creates brand and engagement Read more ... Moderator: David Lipsey, Conference Chair Panelists include: Dan Piro, Director, Digital Asset Archive, National Hockey League June Reich, Archivist, Madison Square Garden Company 3:50 pm Refreshments 4:20 pm Stump the DAM Consultant For those of you unfamiliar with this format, the concept is simple: Bring your toughest, thorniest, most intractable Digital Asset Management conundrum or challenge and a team of experienced Digital Asset Management consultants will compete to offer you the best advice in 2 minutes or less. Read more ... 5:00 pm

Keynote Speakers +

David Lipsey

David Lipsey is a well-known industry founder and contributor to DAM projects. He has 20 years of experience in the diversified media and entertainment sectors, including newspapers, trade, education and technical publishing, magazines, commercial printing, syndication services, cable, broadcast and studio work. He is widely known as an innovative thought leader and speaker on contemporary content issues.

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